The Lumen

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It was a little over a year ago that I first wrote about my reflective bike, introducing a major advance in bike safety.  In that time, my partners at Halo Coatings and I have been working hard to bring our tech to the bicycle market.  That work has paid off.  Today I’m proud to announce that you can order a reflective bicycle of your very own.

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Name my bike, please!

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Over the past few weeks, I’ve been inundated with email about my bike from people all over the world who are interested in its many features.  As I struggled to respond, I realized that there’s still one thing that my bike is missing: a name.

I’ve never been any good at this sort of thing—that’s why I’m holding a contest to give away a retro-reflective wheel set to the reader who can come up with the best name for my new bike.  Crowdsourcing!

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