The Helmet Dilemma
If you’re a Boston biker, you probably heard about the Boston Public Health Commission’s recent helmet campaign. In an attempt to encourage bikers to wear helmets, the BPHC commissioned graphic posters (see below) of injured cyclists which were displayed prominently around the city.
I recently met with Nick Martin, the Director of Communications at the Boston Public Health Commission, to discuss the campaign. I have two main problems with this effort, and I thought I’d share them here.
