Name my bike, please!


Over the past few weeks, I’ve been inundated with email about my bike from people all over the world who are interested in its many features.  As I struggled to respond, I realized that there’s still one thing that my bike is missing: a name.

I’ve never been any good at this sort of thing—that’s why I’m holding a contest to give away a retro-reflective wheel set to the reader who can come up with the best name for my new bike.  Crowdsourcing!


Hand-built to the winner’s specifications* by master wheelbuilder Emily Thibodeau (owner of Hub Bicycle, where my bike was built), the rims will be coated at Halo’s facility for unrivaled brightness.


Want some shiny new shoes for your BMX?  Done.  Cyclocross?  You got it.  Bombproof commuter wheels?  Absolutely.

All you have to do is come up with a name for my bike.


Send your name suggestions to for consideration.  I will select ten finalists on the basis of originality, cleverness, snappiness, and mouth feel.  I get to pick the first round, but the final decision will be in your hands.

I’ll post the winning entries here in one week’s time, and you’ll be able to vote for the name that speaks to you.  Whoever penned the entry with the most votes will win the Grand Prize—a pair of the brightest wheels on the road.

Don’t worry, the other finalists won’t walk away empty handed!  Some of my favorite companies were nice enough to donate the following prizes for our esteemed runners-up:


-Ibex jackets

The Ibex Breakaway 2 is the best jacket I’ve ever owned.  It breathes so well that I actually got suspicious the first time I wore it for the ride to my office.  Usually I’d be at least a little sweaty when I got there, but this jacket kept me perfectly cool the whole way.  What sorcery is this?

I asked Liana at Ibex Boston, and she told me it’s just the magic of Merino wool.  Fair enough.  I also asked if I could have one to give away for this contest, and she said ‘why not two?’  Why not!  One men’s and one women’s are yours to win, thanks to the fine folks at Ibex.


-Showers Pass rain pants

Every commuter knows that a rainy day is still a work day, so you’d better plan accordingly.  Showers Pass is a company that wants to help you do just that.  Based in ever-drizzly Portland, OR, they produce a full line of gear to keep you dry while on your bike.  These pants are bright yellow, and equipped with reflective tape, to make sure that nobody misses you, no matter the weather.


-Hold Fast foot retention system

Made with pride in the USA, these are the finest pedal straps you can buy.  They’re fully adjustable on the go, with independent buckles for front and rear tension, and a large velcro strap to keep everything in place.  Before long, these things will become like a favorite pair of shoes.

-Swrve hat

It’s a hat!  Made of Merino wool, this hat keeps your head warm and makes the ladies swoon and the gentlemen take notice.  “Hey, where’d you get that hat?” they’ll ask, and you can coyly reply that you won it in a contest.  Aren’t you lucky!

-Oopsmark lock holster

I found out about this ingenious device and immediately contacted its creator, who was gracious enough to send me a couple to give away.  It solves the eternal problem of the chattering U-lock (provided your saddle has tabs).  Watch this video to see one in action.  I just love the simplicity of it.


-Bike Safe Boston T-shirt

These shirts are reflective and handsome and super soft.  You’re gonna like the way you look, I guarantee it.

So start sending me your best, most creative name suggestions.  This will be one for the ages!



PS:  Anyone who suggests “The Silver Bullet” (or any variation thereof) will be immediately disqualified.  I’m dead serious.

PPS: I’ve put together some suggestions for how to win this contest here, in case you’re interested.

*within reason.  You provide the size/style, and Emily will give you some component options to choose from.  If you wanna go beyond those options and get all crazy, you’re welcome to provide your own components.


UPDATE: Submissions are now officially closed.  The finalists have been selected and voting has begun!

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