Bike Safe Nation

Dear fellow cyclist,

I’d like to introduce you to our next big project: Bike Safe Nation.

This is something that has been in the works for a very long time, and I truly believe that it has the potential to revolutionize bike safety. I’m absolutely thrilled to be taking the first steps towards making it happen.

Bike Safe Nation is the name that we’re giving to our three main initiatives: the Bicyclist’s Accident Report, the bike lawyer referral network, and the local bike law websites.

So far, over 80,000 150,000 copies of the Bicyclist’s Accident Report have been printed, and the referral network is up and running. Now it’s time to get the final initiative off the ground.

I’m here to ask for your help.

From the very beginning, when Tim and I started planning what the Bicyclist’s Accident Report would look like, I knew that the most important part of the card’s design was the back. The inside is certainly useful in the event of a crash, and the space on the front allowed us to print them for other states, but truth be told, the back was the part that we spent the most time on.

Unlike the inside of the cards, which can only help you after the fact, the back has the potential to actually prevent crashes. By providing a clear, simple illustration of a state’s often complex bike laws, we convey this vital information to cyclists in a format that they can immediately understand.

As I said in my post about The Triforce, it’s education like this that enables safety to happen. An educated cyclist rides more confidently, and a confident cyclist is a safe cyclist. It’s that simple.

Of course, you can only explain so much in a 2” x 3.5” space, and most states have more than six bike laws. That’s why we’ve come up with a way to show you all of your state’s illustrated bike laws in one place.

Your city’s Bike Safe Network website will feature simple illustrations and plain-English explanations of the laws that you need to know as a cyclist.

Additionally, the sites will feature illustrations of some of the better bike laws that other states have passed, and connect you with the organizations that are trying to bring them to your state. By educating riders not only on what their bike laws are, but also on what their bike laws could be, we help everyday cyclists become advocates for better bike legislation.

Tim and I have already come up with a great design for the sites; it’s clean, simple, and focused, just like the back of the cards. The problem is, neither Tim nor I are web developers. In order to make these sites work, we need to hire someone who knows how to program for the web.

Luckily, we happen to live in a part of the country where talented web developers instinctively flock like the salmon of Capistrano. We have a couple of people in mind, and we’ve been working with them to determine what a project like this might cost. Whatever the final number is, it’s become clear that it will be beyond my budget. That’s where I need your help.

I need to find a corporate sponsor to underwrite the costs of producing these websites (just like I did for the out of state cards). Each site will be “Brought to you by” this sponsor, and will link to their homepage. It’s a brilliant bit of advertising, because it actually serves the cycling community.

If you work for a company that might be interested in funding this initiative, please get in touch. And if you’re just a regular cyclist who sees the benefit of this resource, tweet or email this post to a company you like that may want to get involved.

I don’t know if this will work, and it’s probably a long shot, but I’m excited to try.

With your help, we can give cyclists across the country a better way to understand their laws, and a reason to advocate for better ones. Let’s make it happen.

Yours,
Josh

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