A couple months ago I got a voicemail from someone at the Northeastern University Police Department, asking if I would be willing to help them produce a video on bike safety. I have to admit, I was a little hesitant at first. There are plenty of “safety initiatives” for bikers out there, but for me they nearly always miss the mark. Obvious or unhelpful tips become noise, and I don’t want any part in contributing to that (such “tips” were my inspiration for the 10 Commandments for City Biking).
However, after our first meeting, my concerns were put to bed. The NEUPD made it clear that they wanted to “do it right,” and they were willing to give me full creative control. To me, that meant making videos that are short, to the point, and provide clear and concrete advice for how to bike safely. Basically, I want these videos to actually be helpful.
This first video explains something that everyone biking in a city should learn: how to ride in a bike lane. My intention was to address a dangerous (but understandable) tendency that many new bicyclists—and some experienced riders—have that can get them doored. Please share this with all the bikers in your life, as I’ve already got plenty of clients.